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What's your New Year resolution? Here are three of ours

11 December 2014

As we approach the end of the year, thoughts naturally turn to 2015 and the promise of new opportunities. Perhaps it's also a good time to review our objectives, maybe even think about setting some resolutions for the New Year?

We've come up with three that could deliver significant improvements for the insurance market. All three are about customer focus. None of them are revolutionary or involve changing existing products.

There are huge opportunities as a New Year beckons. Enable customers to understand the huge choice of financial products on offer and then buy easily with the confidence that they will be looked after. It sounds obvious, but it is not being done. In our view, the winners of 2015 will be those that truly put their customers at the centre of their strategy and embrace the opportunities of creative technology to engage effectively with the marketplace.

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